Popular denim brand Flying Machine recently debuted its new F-Lite collection in collaboration with famed B-Boy Arif Chaudhary. The street fashion-inspired line was debuted through a high energy campaign that demonstrates the collection's flexibility and lightweight qualities.
The commercial begins by showing Chaudhary waking up early and putting on a pair of denim jeans from the F-Lite collection. He then starts warming up through headstands and stretching to begin an energetic breakdance performance. The dance underscores the collection's ability to move with your body and allow you to perform without restriction.
The eye-catching campaign will likely resonate well with younger generations who are interested in street fashion but also looking for jeans that provide them with comfort and flexibility. The campaign will roll out across various digital media platforms including TikTok to engage and delight audiences worldwide.