no name, Canada's largest retailer of generically branded groceries and household products, just launched a marketing campaign that completely encompasses the company's direct and straightforward brand identity in an ironic and humorous way.
The straightforward campaign features the brand's iconic yellow coloring and its black Helvetica typography and highlights over 500 of no name's 'Simple Check' products that are made without synthetic coloring, artificial flavors, and sweeteners. One humorous billboard included that states 'billboard for outdoor ads' with the brand's logo. The brand's Twitter presence has also gained substantial attention online, one tweet displays the word "tweet" with a caption that states "i am a brand. follow me."
no name's new national campaign launched on television, social media, and is supported with OOH transit takeovers including TTC dominations, GO Transit and taxis.