Postmates, an American food, grocery, and alcohol delivery company, recently launched the new campaign, 'Postmate It,' featuring television personality Martha Stewart.
The humorous ads include vibrant billboards and a series of tongue-in-cheek commercials that end with the campaign slogan -- 'Just postmate it' -- referring to simply ordering food from the organization rather than attempting to cook for yourself. The commercials contain a number of cooking mishaps to convince consumers not to attempt to cook.
One notable commercial, 'Greek Salad,' features a woman attempting to make a Greek salad following the guidance of Martha Stewart, who suggests you start crying over your ex-boyfriend while cutting onions. Another intriguing commercial, 'Grilled Salmon,' features a woman attempting to cook salmon in her office and setting off the fire alarm.
By combining humor and relatable situations, Postmates 'Postmate It' commercial should appeal to consumers frustrated with the effort of home cooking.