Wish Launches a Series of #TimeOnYourHands Ads Starring Athletes
Jana Pijak — September 12, 2019 — Marketing
E-retailer Wish recently launched a series of #TimeOnYourHands ads that feature soccer stars from Italy, the U.S, Chile and more. These athletes include stars like Chile's Claudio Bravo who are captured during their off-season time at home. Each ad centers around a humorous and unexpected hobby that is made possible with purchases from Wish's online marketplace.
For instance, Claudio Bravo's ad shows the soccer star drone flying at home in between naps and time spent with his family. This Wish ad series was created in-house in collaboration with London-based creative studio Archers Mark to "promote its low-cost products, giving soccer stars creative (bordering on ridiculous) pastimes to fill the void while they’re on the sidelines of their sport."
For instance, Claudio Bravo's ad shows the soccer star drone flying at home in between naps and time spent with his family. This Wish ad series was created in-house in collaboration with London-based creative studio Archers Mark to "promote its low-cost products, giving soccer stars creative (bordering on ridiculous) pastimes to fill the void while they’re on the sidelines of their sport."
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