LeBron James and Uninterrupted have collaborated to produce Glass Football Helmets, which are aimed at increasing player visibility. The helmets are were created as part of the Glass Helmet project, which attempts to build up young football players. Translucent helmet designs would allow athletes to be more easily recognized. This would empower athletes to create more of an individual brand because viewers can easily see the athletes face during games.
Uninterrupted is the media company of LeBron James. In order to promote the helmets to Uninterrupted CEO, Maverick Carter, and the helmets designer, Victor Solomon released a video that highlights the importance of athlete visibility in the NFL.
Notable NFL players that have been included in the Twitter campaign include Saquan Barkley and Benny Snell Jr.
Image Credit: Uninterrupted
Uninterrupted and LeBron James produced Glass Football Helmets
Daniel Johnson — September 6, 2019 — Marketing
References: uninterrupted & hypebeast