Dum-Dums Launched Its First Campaign in Thirty Years
References: marketingdive
Spanger Candy's Dum-Dums launched its first advertising campaign for the candy lollipops in 30 years, spotlighting the tagline that reads "Make Life Pop." The brand told MediaPost that this inspiration stemmed from the "research that found that lollipops give people optimism in our uncertain times."
The 30-second commercial is animated and boasts a simplistic design nodding to its heritage -- the lollipop brand has been in circulation since 1924 and aims to capture the positive emotion that is true to its branding. The digital commercial feature old-timey-style drawings in black and white, contrasted with the colorful lollipops. Spangler Candy's Director of Marketing, Evan Brock speaks about the campaign, "Our goal with this campaign is to be ourselves and deliver a pop of positivity to kids of all ages.”
The 30-second commercial is animated and boasts a simplistic design nodding to its heritage -- the lollipop brand has been in circulation since 1924 and aims to capture the positive emotion that is true to its branding. The digital commercial feature old-timey-style drawings in black and white, contrasted with the colorful lollipops. Spangler Candy's Director of Marketing, Evan Brock speaks about the campaign, "Our goal with this campaign is to be ourselves and deliver a pop of positivity to kids of all ages.”
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