The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Michael Hemsworth — October 29, 2025 — Marketing
References: pringles & snackandbakery
The Pringles One You Pop campaign is a hallmark of 90s marketing, so the brand has taken it in stride to create a new campaign that revives it in a way that will capture the attention of Gen Z consumers.
The campaign features the new tagline Once You Pop, The Pop Don't Stop, which will catch the attention of consumers who remember the original and introduce a new generation to a catchy phrase. The campaign is arriving with a new commercial entitled Duck King that sees a character using Pringles chips as duck lips, only to have him become the leader of nearby ducks.
US Head of Marketing Mauricio Jenkins commented on the Pringles One You Pop campaign saying, "We’re bringing back one of the most iconic taglines in pop culture—‘Once You Pop, The Fun Don’t Stop’—with a fresh twist for today’s audience. It’s packed with the kind of humor and energy Gen Z loves, staying true to our flavor forward roots, while giving a playful nod to those who remember the original. Keep an eye out for where Pringles pops up next.”
Image Credit: Pringles
The campaign features the new tagline Once You Pop, The Pop Don't Stop, which will catch the attention of consumers who remember the original and introduce a new generation to a catchy phrase. The campaign is arriving with a new commercial entitled Duck King that sees a character using Pringles chips as duck lips, only to have him become the leader of nearby ducks.
US Head of Marketing Mauricio Jenkins commented on the Pringles One You Pop campaign saying, "We’re bringing back one of the most iconic taglines in pop culture—‘Once You Pop, The Fun Don’t Stop’—with a fresh twist for today’s audience. It’s packed with the kind of humor and energy Gen Z loves, staying true to our flavor forward roots, while giving a playful nod to those who remember the original. Keep an eye out for where Pringles pops up next.”
Image Credit: Pringles
Trend Themes
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Nostalgia-driven Advertising — Brands are increasingly using nostalgia-driven advertising strategies to engage both older generations familiar with past campaigns and younger consumers who find retro styles appealing.
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Humor-infused Marketing — Infusing humor into marketing campaigns is becoming a powerful way to connect with Gen Z, who are drawn to entertaining and light-hearted content.
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Iconic Tagline Revival — Reviving iconic taglines allows brands to bridge the gap between new and returning customers by creating a sense of continuity and shared cultural memory.
Industry Implications
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Snack Food Industry — Snack brands are tapping into nostalgic marketing to revitalize consumer interest and boost sales among both long-time fans and new customers.
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Advertising Industry — The advertising industry is evolving with a focus on combining nostalgia with modern twists to resonate with a diverse audience.
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Digital Marketing — Digital marketing is embracing multimedia campaigns that incorporate classic taglines and humorous content to captivate tech-savvy audiences.
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