This fall, 'Pandora Me' is launching as a collection of charms, earrings, brooches and bracelets for a new generation.
Actor and activist Millie Bobby Brown has been signed to represent Pandora Me, which aims to get a new generation excited about its high-quality craftsmanship, recycled sterling silver and responsibly sourced stones. The brand's young target demographic will also appreciate the way that the collection allows for plenty of self-expression and creativity, as the symbols can be interpreted in unique ways by every person.
As one of Pandora's creative directors, Francesco Terzo and A. Filippo Ficarelli, puts it: "The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It's a more playful way to express yourself and your story—jewelry doesn't have to be serious."