G FUEL, The Official Energy Drinks of Esports, collaborated with Emmy-winning, Brooklyn-based artist Mike Perry to create a limited-edition flavor called 'HYPE SAUCE.' The raspberry lemonade energy drink flavor comes in a special box for collectors that contains a 40-serving tub of the product and a branded shaker cup.
To kick off the launch of HYPE SAUCE, which will be available for purchase on G FUEL's site as of September 12th, global creative studio HYPEMAKER is hosting a free pop-up on the same day in New York City that will share snacks, merchandise and a Super Smash Bros. tournament that will treat one lucky gamer to an exclusive pair of Nike sneakers. Some of the special guests who will be in attendance include a number of professional eSports players.
G FUEL Teamed Up with Mike Perry to Create 'HYPE SAUCE'
Laura McQuarrie — September 10, 2019 — Marketing
References: gfuel & prnewswire