G FUEL Teamed Up with Mike Perry to Create 'HYPE SAUCE'
Laura McQuarrie — September 10, 2019 — Marketing
References: gfuel & prnewswire
G FUEL, The Official Energy Drinks of Esports, collaborated with Emmy-winning, Brooklyn-based artist Mike Perry to create a limited-edition flavor called 'HYPE SAUCE.' The raspberry lemonade energy drink flavor comes in a special box for collectors that contains a 40-serving tub of the product and a branded shaker cup.
To kick off the launch of HYPE SAUCE, which will be available for purchase on G FUEL's site as of September 12th, global creative studio HYPEMAKER is hosting a free pop-up on the same day in New York City that will share snacks, merchandise and a Super Smash Bros. tournament that will treat one lucky gamer to an exclusive pair of Nike sneakers. Some of the special guests who will be in attendance include a number of professional eSports players.
To kick off the launch of HYPE SAUCE, which will be available for purchase on G FUEL's site as of September 12th, global creative studio HYPEMAKER is hosting a free pop-up on the same day in New York City that will share snacks, merchandise and a Super Smash Bros. tournament that will treat one lucky gamer to an exclusive pair of Nike sneakers. Some of the special guests who will be in attendance include a number of professional eSports players.
Trend Themes
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Limited-edition Collaborations — Companies can partner with artists to create unique products that appeal to collectors and create excitement around their brand.
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Gaming-inspired Product Lines — Companies can align themselves with the growing video gaming industry by creating products tailored to the unique tastes of gamers.
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Experiential Marketing Events — Hosting events that offer more than just a product launch can create buzz around a brand and create an opportunity for consumers to engage with a product in a unique way.
Industry Implications
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Energy Drink — Collaborations with artists or other popular figures can differentiate a brand in the competitive energy drink market.
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Esports — Brands can align themselves with the growing popularity of eSports by sponsoring events or partnering with professional eSports players.
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Consumer Goods — Experiential marketing events or limited edition product collaborations can help consumer goods companies differentiate themselves and create a sense of exclusivity among consumers.
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