As winter months will soon be upon us, many brands launch special holiday cocktail recipes that are designed to delight consumers, introduce a festive kick, and, more importantly, showcase the qualities and tastes of the product.
This year, gut-friendly beverage brand Xicama enters the picture. The main ingredient of the superfood drink is Jicama. As the ingredient has gained immense popularity over the last year — it even sold out during Coachella, Xicama decides to embrace the festive spirit and launches a Jicama-based holiday cocktail recipe. The activation utilizes the 'Xicamix,' which was developed in collaboration with Bar Lab/Broken Shaker. The recipe calls for a 2-3 oz of the mix and 1 oz of liquor. Individuals are required to shake the mixture over ice and then serve.
Photo Credits: Xicama, Bar Lab