With the Popularity of the Ingredient, Xicama Boasts a New Recipe
References: freehandhotels & xicamalife
As winter months will soon be upon us, many brands launch special holiday cocktail recipes that are designed to delight consumers, introduce a festive kick, and, more importantly, showcase the qualities and tastes of the product.
This year, gut-friendly beverage brand Xicama enters the picture. The main ingredient of the superfood drink is Jicama. As the ingredient has gained immense popularity over the last year — it even sold out during Coachella, Xicama decides to embrace the festive spirit and launches a Jicama-based holiday cocktail recipe. The activation utilizes the 'Xicamix,' which was developed in collaboration with Bar Lab/Broken Shaker. The recipe calls for a 2-3 oz of the mix and 1 oz of liquor. Individuals are required to shake the mixture over ice and then serve.
Photo Credits: Xicama, Bar Lab
This year, gut-friendly beverage brand Xicama enters the picture. The main ingredient of the superfood drink is Jicama. As the ingredient has gained immense popularity over the last year — it even sold out during Coachella, Xicama decides to embrace the festive spirit and launches a Jicama-based holiday cocktail recipe. The activation utilizes the 'Xicamix,' which was developed in collaboration with Bar Lab/Broken Shaker. The recipe calls for a 2-3 oz of the mix and 1 oz of liquor. Individuals are required to shake the mixture over ice and then serve.
Photo Credits: Xicama, Bar Lab
Trend Themes
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Jicama-based Cocktails — The increasing popularity of Jicama creates opportunities for mixologists and brands to create unique cocktails with a gut-friendly ingredient.
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Gut-friendly Beverages — The trend of gut-friendly foods and drinks creates a potential market for innovative beverage brands with unique recipes and relevant health benefits.
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Holiday Cocktail Recipes — With the holiday season approaching, there are opportunities for brands to showcase their products and create festive drink recipes that appeal to customers' tastes and preferences.
Industry Implications
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Beverage Industry — The beverage industry can explore the potential of unique ingredients like Jicama and develop innovative gut-friendly drink recipes that cater to customers' health concerns and preferences.
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Food and Hospitality Industry — Restaurants, bars, and hotels can incorporate Jicama-based cocktails into their menus and offer customers creative and healthy drinking options that differentiate them from competitors.
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Health and Wellness Industry — Brands that specialize in the health and wellness industry can explore gut-friendly beverage trends and create innovative recipes that appeal to customers' desire for healthy and functional drinks.
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