Summer is just around the corner and you can start preparing your bar cart by picking up Williams Sonoma's two new Casamigos drink mixes.
For those unfamiliar, Casamigos tequila is a tequila brand founded by George Clooney back in 2013. The brand has charmed many tequila drinkers and makes the perfect base for a wide variety of cocktails. Now, you can whip up one of those tasty tequila cocktails in the comfort of your own home thanks to Williams Sonoma's new Casamigos drink mixes. The first of the mixes is called Casamigos Casa Colada and it "balances creamy coconut with zesty lime, a hint of cinnamon and a splash of agave for natural sweetness." The other mixer option is the Casamigos Hibiscus Strawberry Smash, which "features herbal hibiscus tea and the sweetness of ripe strawberry juice and strawberry puree." All you need to is add Casamigos Reposado or Blanco Tequila and you're good to go.
Image Credit: Williams Sonoma
Why This Trend Is Growing
- Tequila-based Mixes
- Creating tequila-based drink mixers with unique flavors presents an opportunity for companies to tap into the growing trend of at-home mixology.
- Celebrity Liquor Brands
- Partnering with celebrities to create liquor brands can appeal to a wider audience and bring in more sales for companies.
- Home Bartending Kits
- Creating home bartending kits that include liquor and mixers can provide an at-home bar experience and convenience for consumers.
Industries Being Reshaped
- Alcohol
- Partnering with celebrities to create unique and flavorful liquor brands presents an opportunity to increase sales and brand awareness in the alcohol industry.
- Gourmet Food Retail
- Offering unique and on-trend drink mixers can increase sales and customer engagement in gourmet food retail stores.
- Home Goods
- Creating a home bartending trend with kits and accessories can tap into the growing trend of at-home entertainment and provide convenience for consumers in the home goods industry.
