Coverboy is a new line of easy-to-use cosmetic products from drag queen Willam. With Coverboy, Willam—a former Rupaul's Drag Race contestant—says that he set out to "fill a spot in the market for all the people that are like, ‘Be my drag mom! Put me in drag! Your makeup is so good—how do you do it?'" Coverboy is launching with liquid varnishes, glitter pots and false eyelashes, each of which helps to fill a void in the market and deliver solutions that are both user-friendly and durable.
The brand's problem-solving products include formulations like glitter gel that won't result in fallout and high-shine, non-transferring lip products with a dry finish to prevent strands of hair from getting caught on the mouth.