With the soaring popularity of video games, many brands have released merchandise for fans, but the iconic Doom game, a first-person shooter game developed by Bethesda, is one of the first to launch a video game-inspired vodka, appropriately titled the Doom Bone Vodka.
The launch is in partnership with Rebel Distillers that make Doom Bone Vodka using beef bones for a unique and robust flavor profile. The unique, limited-edition vodka will surely become a favorite for any fans of the cult classic video game.
The video game-inspired vodka will launch worldwide on November 22, 2019, but is now available to pre-order for $45 for fans living in the United Kingdom, Australia, and Europe, with more regions to roll out in the coming months.
What's Driving This Trend
- Video Game-inspired Merchandise
- Opportunity for brands to create unique and innovative products inspired by popular video games.
- Limited-edition Alcoholic Beverages
- Potential for distilleries to collaborate with popular brands to create exclusive and collectible alcoholic beverages.
- Cross-industry Collaborations
- Chance for companies from different industries to partner together and create products that cater to a specific niche market.
Who This Affects Most
- Gaming
- Opportunity for gaming companies to license their brand and characters for merchandise collaborations.
- Alcoholic Beverages
- Distilleries can explore new partnerships and innovative ingredients to create unique and marketable alcoholic beverages.
- Retail
- Retailers can tap into the trend of video game-inspired merchandise by offering exclusive products and limited-edition releases.
