In anticipation of the new IT 2 movie featuring Pennywise the Dancing Clow, Starbucks launched the IT Frappuccino on its "secret menu." To order this scary clown-themed cold beverage, ask for a Vanilla Bean Crème Frappuccino with Strawberry Puree. The syrup should be added to the cup before the beverage for the perfect red and white color combination.
While the IT Frappuccino is not on the brand's official menu, it has created a lot of social media buzz thanks to its resemblance to Pennywise's color scheme. This new beverage trend at Starbucks speaks to consumers' desires to personalize their drinks to create an "exclusive" and hyper-personalized product that connects to a fans' interests.
Image Credit: @warrentonroadstarbucks/Instagram
Key Themes Behind This Trend
- Customized Beverages
- The IT Frappuccino trend exemplifies consumers' desire to personalize and customize their beverages to create unique and exclusive experiences.
- Secret Menu Creations
- Starbucks' IT Frappuccino is an example of the growing trend of secret menu items, catering to those in the know and creating a sense of exclusivity and intrigue.
- Movie-inspired Food and Drinks
- The IT Frappuccino showcases the trend of consumers seeking out food and beverage tie-ins to popular movies, creating novel and immersive experiences.
Where This Applies
- Beverage Industry
- The IT Frappuccino trend opens up opportunities for beverage companies to offer customizable and themed drinks, tapping into consumers' desire for unique and personalized experiences.
- Food Service Industry
- The popularity of Starbucks' IT Frappuccino demonstrates the potential for secret menu items and movie-themed offerings to drive customer interest and engagement in the food service industry.
- Entertainment Industry
- The IT Frappuccino trend highlights the potential for collaborations between movie studios and food and beverage companies to create promotional tie-ins that excite and engage fans.
