In anticipation of the new IT 2 movie featuring Pennywise the Dancing Clow, Starbucks launched the IT Frappuccino on its "secret menu." To order this scary clown-themed cold beverage, ask for a Vanilla Bean Crème Frappuccino with Strawberry Puree. The syrup should be added to the cup before the beverage for the perfect red and white color combination.
While the IT Frappuccino is not on the brand's official menu, it has created a lot of social media buzz thanks to its resemblance to Pennywise's color scheme. This new beverage trend at Starbucks speaks to consumers' desires to personalize their drinks to create an "exclusive" and hyper-personalized product that connects to a fans' interests.
Image Credit: @warrentonroadstarbucks/Instagram