JohnUNDERCOVER's Polo Bear Series Takes a Scary Graphic Angle
Amy Duong — September 10, 2019 — Pop Culture
Jun Takahashi's UNDERCOVER's menswear diffusion label JohnUNDERCOVER launches its special Polo Bear series for the season. The capsule tweaks some classic designs from an angle that explores horror thees as the dapper Polo Bear is transformed into a more rugged version of himself.
For example, one of the tees feature "JOHN" branding accompanied by a punk-informed bear figure that is holding a brain dripping with blood under his left arm. Star Wars also serves as an inspiration on one of the graphics as there is a Jawa-like character adorning the robes holding a Bear head that has been severed under his arm. Additional details of the capsule include colorful pocket tees, raw hemming on the sleeves and bottoms for a slightly deconstructed rugged look, and branded caps that round out the range.
For example, one of the tees feature "JOHN" branding accompanied by a punk-informed bear figure that is holding a brain dripping with blood under his left arm. Star Wars also serves as an inspiration on one of the graphics as there is a Jawa-like character adorning the robes holding a Bear head that has been severed under his arm. Additional details of the capsule include colorful pocket tees, raw hemming on the sleeves and bottoms for a slightly deconstructed rugged look, and branded caps that round out the range.
Trend Themes
1. Horror-themed Streetwear - Opportunity to innovate by incorporating horror themes into streetwear fashion.
2. Graphic Streetwear - Opportunity to innovate by exploring the graphic design elements of streetwear fashion.
3. Dapper to Rugged Transformation - Opportunity to innovate by transforming traditionally classy fashion into a more rugged, edgy style.
Industry Implications
1. Fashion - Opportunity for fashion designers to create unique and edgy streetwear designs.
2. Graphic Design - Opportunity to bring graphic design elements into the fashion industry to create unique and innovative designs.
3. Marketing and Advertising - Opportunity for marketing and advertising firms to target niche audiences through the use of horror and edgy themes in fashion campaigns.
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