STANLEY Sightings is a new campaign that spotlights just how often STANLEY bottles can be seen in TV shows and movies. The brand is challenging fans to identify 40 films and shows from the past that feature the bottle. All of the shows that contain STANLEY appearances are now grouped on an IMDb watchlist, helping to gamify the challenge.
As well as being supported by social media videos, the STANLEY Sightings campaign will be bolstered by movie-poster-sized out-of-home ads and sponsorship of the Telluride Film Festival in 2019.
As many environmentally conscious people are now looking to reduce their use of single-use plastic bottles by purchasing a reusable beverage container, this campaign helps to reinforce trust in the brand's legacy and prevalence in pop culture.