In 2020, the Yeezy Foam Runners are set to be introduced, introducing people to all-white, lightweight slip-on styles that are full of carefully placed cutouts. Already, the Yeezy Foam Runners are being compared to clog-style Crocs—which are also lightweight, made of foam and are full of decorative holes. Appealing to consumers who are looking to stand out, the unconventional footwear design embraces the rise of "ugly" aesthetics and is self-aware of its appearance.
Earlier this summer, Kanye West's young daughter North West was spotted wearing a prototype of the new footwear design and fans have been quick to hop on social media and give their own name to the unreleased style, calling them the "Yeezy Crocs."
What Makes This Trend Stand Out
- Ugly Aesthetics
- There is an opportunity for companies to embrace the rise of unconventional and 'ugly' aesthetics in the design of their products
- Cutout Design
- Designers can explore the use of cutouts in footwear and other products to create lightweight and unique designs
- Self-aware Appearance
- Products that embrace a self-aware 'ugly' appearance can find a market with consumers looking to stand out
Sectors Adopting This
- Footwear Industry
- The footwear industry can explore using unconventional design and materials in their products, such as cutout foam, to meet the demand for unique, lightweight styles
- Fashion Industry
- The fashion industry can leverage the trend of embracing 'ugly' aesthetics to create new and daring designs that cater to consumers looking for edgier styles
- Consumer Goods Industry
- Companies in the consumer goods industry can incorporate the use of cutouts and unconventional designs in their products to appeal to consumers seeking unique and distinctive styles
