The Just Don Fall/Winter 2019 collection boasts strong sportswear designs that capture an elevated design angle. The looks are inspired by five fictional sports teams by the name of 'The Jungle,' 'The Dealers,' Islanders,' 'Team X,' and 'Sound.' The brand delivers its signature lush basketball shorts as well as its premium varsity jackets once again for the season. The construction highlights premium wool, leather, and velvet in preparation for the colder seasons.
In terms of patterning designs, the label feature leopard prints, bold tartan plaid, as well as Navajo-style patterning. The pieces also feature leather-collar jackets, hoodies, and camp collar bright shirts adorned with heavy-duty hardware accents. The seasonal capsule delivers a series of football jerseys that are reworked as woven sweaters and tearaway pants in cushy corduroy material. Rounding out the capsule are heavyweight hoodies with tie-dye palettes.
Key Themes Behind This Trend
- Elevated Sportswear Designs
- Opportunity for brands to create luxury sportswear with premium materials and elevated design angles.
- Fictional Team-inspired Fashion
- Brands can explore creative collaborations with fictional sports teams to create unique and eye-catching apparel collections.
- Reworked Football Jerseys
- Opportunity to reimagine traditional football jerseys as stylish and comfortable woven sweaters and tearaway pants.
Where This Applies
- Fashion
- Fashion brands can incorporate premium materials and elevated design elements into their sportswear collections, catering to consumers seeking luxurious and unique athletic apparel.
- Collaboration
- Collaborative partnerships between fashion brands and fictional sports teams can create exciting and exclusive fashion lines that appeal to fans and fashion enthusiasts alike.
- Athletic Apparel
- Companies can explore innovative ways to transform traditional athletic garments, such as football jerseys, into fashionable and functional pieces that merge sportswear and streetwear.
