While the limited-edition Unicorn Frappuccino may have captured hearts (and Instagram likes), the new Maleficent Frappuccino is the next best thing. Created as part of the 'Halloween Time' menu at Disneyland Resort's Starbucks, the new drink puts a Disney twist on one of Starbucks' most iconic drinks.
The new Maleficent Frappuccino is a festive Halloween beverage that is inspired by the Disney movie of the same name. The Frappuccino itself is bright pink, just like the character's purple robes. To achieve the unique color, the drink combines a vanilla bean créme base with blueberry juice and pieces of diced dragonfruit. The whole thing is then topped with matcha green whipped cream for that extra spooky Halloween touch.
For those looking for something lighter, Disneyland Resort's Starbucks is also serving up a tea-based lemonade drink called Dr. Facilier Elixir drink, which is inspired by 'The Princess and the Frog.'
Image Credit: <i> @disneylandfood_</i>
Why This Trend Is Growing
- Limited-edition Theme Frappuccinos
- The popularity of limited-edition frappuccinos with a themed twist presents opportunities for other businesses to collaborate with popular brands and create unique beverage offerings.
- Halloween-inspired Beverages
- The demand for seasonal and festive beverages during Halloween opens up possibilities for businesses to experiment with spooky flavors and creative presentations.
- Movie-inspired Drinks
- Creating drinks that are inspired by popular movies, like the Maleficent Frappuccino, provides an opportunity to tap into fans' nostalgia and offer a unique experience.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can take advantage of the trend for themed frappuccinos and create their own collaboration drinks to attract customers and boost sales.
- Entertainment and Theme Parks
- Entertainment and theme parks can incorporate movie-inspired beverages into their menus, enhancing visitors' experience and driving increased interest in their attractions.
- Social Media and Influencer Marketing
- Brands can leverage the buzz and popularity of limited-edition themed drinks to collaborate with influencers, creating sponsored content that generates social media engagement and brand awareness.
