While supermarket beauty sections are not always known for keeping up with the latest trends, this is not the case with Sainsbury's Boutique beauty. Last year, the British supermarket chain relaunched the range with a series of high-quality products at accessible price points. This year, Sainsbury's Boutique beauty section will go completely vegan.
Sainsbury's Boutique beauty section has always been cruelty-free, but it's shift to 100 percent vegan brings it even closer in line with changing consumer preferences. The new vegan label means that the products sold do not feature any products derived from animals, including beeswax, carmine, and keratin.
In addition to its new vegan identity, Sainsbury's Boutique beauty section will also feature an expanded range, with innovative products such as lip mousse and primer oil.
Image Credit: Sainsbury's.