CVS and Glamsquad are coming together to enhance stores with BeautyIRL departments that will offer in-store services like blowouts, hairstyling, makeup, ear piercing and live tutorials, as well as product and tool demos. The interactive beauty departments offered in partnership with the on-demand beauty services company are coming to 45 new stores across the United States.
As Amy Shecter, the CEO of Glamsquad, told Refinery29: "We and CVS knew that there was a pent-up demand for conveniently-located express beauty services. When you talked to women in the stores, they didn’t have access to these services. CVS is one of those most accessible stores there is, so it was a no-brainer." Now, CVS is not only a place to purchase a pair of false eyelashes but also a destination to have them expertly applied.
Why This Trend Is Growing
- Interactive Beauty Departments
- The trend of interactive beauty departments in retail stores presents an opportunity for disruptive innovation in the beauty industry.
- In-store Beauty Services
- The rise of in-store beauty services offers disruptive innovation opportunities for traditional retail stores.
- On-demand Beauty Services
- The integration of on-demand beauty services into retail locations creates opportunities for disruptive innovation in the beauty industry.
Industries Being Reshaped
- Beauty Retail
- The introduction of interactive beauty departments in retail stores presents disruptive innovation opportunities for the beauty retail industry.
- Salon and Spa
- The expansion of in-store beauty services opens up disruptive innovation opportunities for the salon and spa industry.
- Beauty Technology
- The integration of on-demand beauty services into retail locations creates disruptive innovation opportunities for the beauty technology industry.
