Friction Free Shaving (FFS), a subscription-based shaving company for women, recently expanded its e-commerce-based business to launch into health and beauty retailer Boots. The brand is hoping to engage with millennial shoppers through its disruptive products and marketing while also targetting this demographic's focus on sustainability. "As FFS moves into bricks and mortar, it continues to extend its commitment to reducing waste, by developing retail packaging that uses only sustainable materials, making it plastic-free, vegan-friendly, fully recyclable and FSC approved."
Friction Free Shaving boasts a reusable metal handle that is delivered in recyclable packaging. Moreover, the interchangeable blades can be recycled after use through the company's 'Blade Recycling Scheme.' The innovative direct-to-consumer business model is completely free of plastic and will help prevent the millions of tons of plastic that enter our waterways and damages marine life each year.
Why This Trend Is Growing
- Eco-friendly Packaging
- Companies can innovate by developing packaging that uses only sustainable materials in order to reduce waste and appeal to sustainability-focused consumers.
- Direct-to-consumer Business Model
- More companies can follow Friction Free Shaving's example by utilizing a direct-to-consumer business model that is free of plastic, therefore reducing their environmental impact and generating customer loyalty.
- Blade Recycling Programs
- Implementing blade recycling schemes for products with interchangeable blades can be an innovative initiative that promotes eco-friendliness while enhancing customer engagement and loyalty.
Industries Being Reshaped
- Beauty and Personal Care
- The beauty and personal care industry can embrace eco-friendliness by prioritizing the use of sustainable materials in packaging and exploring direct-to-consumer business models.
- Subscription Services
- Subscription-based companies can differentiate themselves by providing eco-friendly products and employing blade recycling programs, generating customer loyalty and decreasing their environmental impact.
- Retail and CPG
- Retail and CPG companies can innovate and increase sales by exploring sustainable packaging materials, direct-to-consumer business models, and blade recycling programs.
