With the introduction of HyLab, Romy is inviting consumers to experience "a new era of skincare" that's all about personalized care. In the kit, consumers will find one personal care trainer, a magnetic spatula, a power supply unit, plus 20 capsules, a cream base and a washing solution. The system also includes the brand's app, which provides suggestions on the best active ingredients to use, plus the digital tool itself, which infuses the fresh, active and encapsulated ingredients for next-level personal care. To continue with fresh, tailor-made skincare, consumers are able to purchase a regular skincare subscription.
There are 12 active ingredients to select, including Mexican aloe vera for boosting hydration or anti-aging sorghum juice, up to two of which at a time can be used with Romy's Primary Face Cream as a nourishing base.