Noble Panacea is a newly launched luxury skincare brand created by Sir Fraser Stoddart, the 2016 Nobel Prize Winner for Chemistry. The products were based on research that led to the Organic Molecular Vessel (OMV) Technology delivery system, which supports enhanced protection, penetration, and programmed time-release of active ingredients.
The luxury skincare brand's products are available in collections like The Brilliant and The Absolute, each of which is skin-nourishing and supportive of enhancing cellular activity. Each formula comes in a single-use, Active Daily Dose system and when it is emptied, it can be sent to TerraCycle in a free, pre-paid shipping envelope to help divert waste from the landfill.
The brand is particularly passionate about sustainability and its products are made in accordance with the 12 Principles of Green Chemistry.
Why This Trend Is Growing
- Luxe Cell-supporting Skincare
- Opportunity for luxury skincare brands to develop products that support cellular activity and enhance penetration of active ingredients.
Industries Being Reshaped
- Beauty and Skincare
- Potential for sustainable skincare brands to incorporate cell-supporting technologies and promote waste diversion through recycling programs.
