As summer comes to a close, many consumers are looking for ways to continue the summer glow they spent the season achieving, and Glossier's Futuredew is positioning itself as a solution to just that.
Futuredew is the newest release from the Millennial-favored cosmetic and skincare brand, and offers a dewy glow that will last throughout the cooler seasons. The product is a non-greasy oil-based serum that's been infused with grapeseed, evening primrose and rosehip to enhance the natural look of one's skin by increasing brightness, and achieving a dewy glow. In addition, this product locks in the much-needed moisture one tends to lose throughout the winter months.
Glossier's Futuredew is vegan and cruelty-free.
Image Credit: Glossier.
Why This Trend Is Growing
- Oil-based Serums
- Disruptive innovation opportunity: Developing oil-based serums that provide long-lasting dewy glow and enhance natural skin brightness.
- Dewy Glow
- Disruptive innovation opportunity: Creating products that offer a dewy glow effect for consumers looking to maintain their summer glow all year round.
- Vegan and Cruelty-free Products
- Disruptive innovation opportunity: Producing more vegan and cruelty-free beauty products that cater to the growing demand for ethical and sustainable options.
Industries Being Reshaped
- Cosmetics and Skincare
- Disruptive innovation opportunity: Exploring new formulations and ingredients in the cosmetics and skincare industry to create innovative products that enhance the natural glow of the skin.
- Natural Beauty
- Disruptive innovation opportunity: Tapping into the natural beauty market by developing oil-based serums and products that promote a dewy glow without the use of harsh chemicals.
- Ethical Beauty
- Disruptive innovation opportunity: Catering to the ethical beauty market by offering more vegan and cruelty-free options, like Glossier's Futuredew, that align with consumers' values.
