Makeup and beauty box subscription provider BoxyCharm collaborated with the Facetune2 app to make it possible for users to experience the monthly BoxyCharm products even before they arrive on one's doorstep. With augmented reality, consumers can now virtually preview items from BoxyCharm’s October Box. BoxyCharm subscribers can look forward to receiving products like the Dose of Colors eyeshadow palettes and the Iconic London Lip Plumping Gloss. The augmented reality feature on Facetune2 now gives beauty lovers the chance to preview Marvelous Mauves, Blushing Berries, Sassy Siennas and more curated looks that provide plenty of inspiration for using the color cosmetics from a BoxyCharm subscription.
While Facetune2 is a paid app, those who subscribe to BoxyCharm have the chance to get a discount for an annual subscription.
What Makes This Trend Stand Out
- Augmented Reality Beauty
- The collaboration between BoxyCharm and Facetune2 showcases the trend of using AR to virtually try on beauty products.
- Virtual Product Previews
- The partnership enables users to experience BoxyCharm products in advance, reflecting the trend of virtual previews in the beauty industry.
- Subscription Box Innovation
- BoxyCharm's integration with Facetune2 highlights the trend of subscription services incorporating digital experiences to enhance customer engagement.
Sectors Adopting This
- Beauty Subscription Boxes
- The collaboration between BoxyCharm and Facetune2 points to disruptive innovation opportunities within the beauty subscription box industry, where digital enhancements can improve user experience.
- Augmented Reality Technology
- The use of AR in beauty product previews presents disruptive innovation opportunities within the augmented reality technology sector, as more industries explore virtual try-on experiences.
- Mobile App Development
- The collaboration between BoxyCharm and Facetune2 suggests disruptive innovation opportunities within the mobile app development industry, where integrating virtual experiences can enhance user engagement and increase app usage.
