Full-Body Tanning Towelettes

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SOL By Jergens' Sunless Self-Tanning Towelettes are Travel-Ready

— March 4, 2020 — Fashion
While there are plenty of travel-friendly self-tanning towelettes that are designed specifically for the face, SOL By Jergens is introducing large-format Sunless Tanning Towelettes that are packed with enough product for the whole body. The product features a tanning active derived from natural sugars and offers a nourishing coconut water-infused formula that's dye-free and won't streak. Unlike some self-tanners that have an unpleasant scent, this one boasts the fresh and tropical aroma of passion fruit essence.

After the full-body tanning towelettes have been applied, the brand notes that color should develop within four hours, peak at 24 hours, and last for days after. Thanks to their easy-to-use format, the product is easy to reapply as needed to touch up a tan on the go.


Image Credit: Jergens

Trend Themes

  1. Full-body Self-tanning — Opportunity for creating simpler and more efficient self-tanning solutions for a wider range of consumers.
  2. Natural Ingredient-based Tanning Products — Opportunity for using natural and organic ingredients to create healthier and more eco-friendly self-tanning products.
  3. Travel-friendly Tanning Solutions — Opportunity for creating more convenient and compact self-tanning products for people who are always on the go.

Industry Implications

  1. Beauty and Personal Care — Can benefit from creating innovative and efficient self-tanning products that cater to different consumer needs and preferences.
  2. Wellness and Health — Can explore using natural ingredients to create healthier self-tanning formulations that align with the growing trend towards sustainability and wellness.
  3. Travel and Tourism — Can tap into the increasing demand for travel-friendly beauty and personal care products by creating practical and innovative solutions like the SOL By Jergens' Sunless Self-Tanning Towelettes
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