While there are plenty of travel-friendly self-tanning towelettes that are designed specifically for the face, SOL By Jergens is introducing large-format Sunless Tanning Towelettes that are packed with enough product for the whole body. The product features a tanning active derived from natural sugars and offers a nourishing coconut water-infused formula that's dye-free and won't streak. Unlike some self-tanners that have an unpleasant scent, this one boasts the fresh and tropical aroma of passion fruit essence.
After the full-body tanning towelettes have been applied, the brand notes that color should develop within four hours, peak at 24 hours, and last for days after. Thanks to their easy-to-use format, the product is easy to reapply as needed to touch up a tan on the go.
Image Credit: Jergens
What's Driving This Trend
- Full-body Self-tanning
- Opportunity for creating simpler and more efficient self-tanning solutions for a wider range of consumers.
- Natural Ingredient-based Tanning Products
- Opportunity for using natural and organic ingredients to create healthier and more eco-friendly self-tanning products.
- Travel-friendly Tanning Solutions
- Opportunity for creating more convenient and compact self-tanning products for people who are always on the go.
Who This Affects Most
- Beauty and Personal Care
- Can benefit from creating innovative and efficient self-tanning products that cater to different consumer needs and preferences.
- Wellness and Health
- Can explore using natural ingredients to create healthier self-tanning formulations that align with the growing trend towards sustainability and wellness.
- Travel and Tourism
- Can tap into the increasing demand for travel-friendly beauty and personal care products by creating practical and innovative solutions like the SOL By Jergens' Sunless Self-Tanning Towelettes
