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Amazake-Inspired Beauty Smart Waters

The Waso Beauty Smart Water Boasts a Three-in-One Function

— March 19, 2020 — Fashion
The Waso Beauty Smart Water by Shiseido has three functions--cleansing, hydrating, and priming the skin. While fermented complexes motivate the effective removal of dirt and excess dead skin cells, the product is supercharged with ingredients that effectively moisturize. In addition, its formula is engineered to be incredibly nutritious, delivering various vitamins and amino acids to one's skin.

The Waso Beauty Smart Water takes inspiration from Amazake, which is a traditional rice-derived Japanese drink that is sweet and low in alcohol. With the rise of K-Beauty as an alternative in the Western cosmetic market, consumers are capable of exploring the various benefits and innovations that were previously inaccessible to them. In this light, the Waso Beauty Smart Water is not only a functional addition to the skincare routine, but it is also a culturally enticing one.
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