The natural oral care market recently expanded with the introduction of a new luxury toothpaste brand—Lebon. Inspired by nature, this premium oral care brand offers nine flavors with unique yet effective ingredients including green tea extract and aloe vera. All of the ingredients for this high-value brand are sourced from Grasse in the south of France.
The Lebon toothpaste range offers gum protection thanks to its protective layer the product leaves that combats both bacteria and cavities. The range includes an Orginal Collection with Cap Ferrat Mood, Villa Noacarlina, Une Piscine à Antibes, Tropical Crush and Sweet Extravagance—all of which boast a blend a hint of mint for a refreshing yet subtle flavor— and the Whitening series with papaya to naturally brighten teeth.
Image Credit: Lebon
Why This Trend Is Growing
- Luxury Oral Care
- Opportunity to innovate with new, high-value oral care products that offer unique flavors and ingredients sourced from natural and sustainable materials.
- Nature-inspired Oral Care
- Potential to create oral care products that incorporate natural ingredients and are inspired by the environment to appeal to consumers seeking eco-friendly and sustainable alternatives.
- Gum Protection
- Potential to develop oral care products that offer gum protection by creating a protective layer that combats bacteria and cavities.
Industries Being Reshaped
- Luxury Goods
- Opportunity for luxury goods companies to enter the oral care market and offer premium oral care products with natural and sustainable ingredients.
- Green Beauty
- Opportunity for green beauty companies to expand their product lines to include oral care products with eco-friendly packaging and naturally derived ingredients.
- Health and Wellness
- Potential for health and wellness companies to introduce oral care products with additional health benefits such as gum protection and natural teeth whitening.
