Flesh is introducing a three-in-one SPF serum with hydrating benefits that has the potential to shave a few valuable minutes off of the time it takes to get ready in the morning. The Sheer Flesh SPF 35 Hydrating Serum boasts a unique formula thanks to ingredients like glycerin, honey and antioxidant-rich pomegranate extract, which will be especially beneficial to those with dry skin. When the lightweight sun protection serum is applied as the last part of one's skincare routine, it also has the potential to double as a primer to smooth and prepare the skin for the application of makeup.
As consumers strive to simplify their beauty routines, brands are creating skincare serums that help to save them time and money by combining multiple steps into single, easy-to-use formulas.
Image Credit: Flesh
What's Driving This Trend
- Combination Skincare
- Creating skincare serums that combine multiple steps into single, easy-to-use formulas.
- Hydrating SPF
- Introducing hydrating SPF serums that provide sun protection while also moisturizing the skin.
- Multipurpose Primers
- Developing primers that not only smooth and prepare the skin for makeup, but also provide sun protection.
Who This Affects Most
- Beauty & Skincare
- The beauty and skincare industry can capitalize on the trend of combination skincare products to cater to time-conscious consumers.
- Cosmetics
- Cosmetics brands can explore the opportunity of incorporating hydrating SPF serums into their product lines to offer convenience and added skincare benefits.
- Retail
- Retailers can stock multipurpose primers to meet the demand for products that serve multiple functions, saving consumers time and effort.
