Over the course of six weeks, there's a unique new futuristic beauty space to explore within Selfridges. The Dazed Beauty space can be found within the retailer's beauty hall and boasts a design by Thomas Petherick that envisions the beauty counter of the future. On-site, a variety of makeup tutorials, treatments, free makeover sessions and workshops will be hosted, including a masterclass on Nails as Sculpture from the nail artist who created Mugler’s AW20 looks. Consumers are also welcome to browse the curated products on display through Dazed Beauty Edit, which features brands like Dior, NARS and Uoma.
The experiential pop-up also features augmented reality and artificial intelligence filters that offer insight into how self-expression may change over the next century.
Image Credit: Thomas Petherick, Dazed Digital