Ahead of the 2020 Olympics, skincare brand SK-II is introducing an animated beauty series called VS that tells the stories of top Olympic athletes in six parts and declares that Beauty is #NOCOMPETITION. This animated series is centered around taking the toxicity and competition out of beauty, and instead of getting people to define what beauty means to them individually.
VS, the SK-II STUDIO Animated Series, tells real-life tales of athletes like decorated gymnast Simone Biles, world-record swimmer LiuXiang and Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists. To support the message that there is no one-size-fits-all ideal for beauty, each part of the series is animated in a different artistic style.
Key Themes Behind This Trend
- Animated Beauty Series
- Disruptive Innovation Opportunity: Create animated beauty series that celebrate individual definitions of beauty, challenging traditional beauty standards.
- Toxicity-free Beauty
- Disruptive Innovation Opportunity: Develop beauty products and campaigns that promote a toxic-free and supportive beauty culture.
- Celebrating Athlete Stories
- Disruptive Innovation Opportunity: Create platforms and content that showcase the personal and inspiring stories of athletes.
Where This Applies
- Skincare
- Disruptive Innovation Opportunity: Incorporate animation and storytelling techniques in skincare products and marketing strategies.
- Entertainment
- Disruptive Innovation Opportunity: Collaborate with beauty brands to create animated series and content that promote a positive and diverse representation of beauty.
- Sports
- Disruptive Innovation Opportunity: Create platforms and initiatives that highlight the personal stories and achievements of athletes, beyond their performances.
