Avon is venturing into the creation of 100% natural hemp skincare with the creation of a product trio that's specifically designed with soothing and comforting benefits. In the direct-to-consumer product collection, there's a makeup-dissolving oil-to-milk cleanser, a lightweight day cream with hydrating and brightening properties and a restorative hand and body balm. The products are made with all-natural ingredients and exclude mineral oils, sulfates, phthalates and fragrances from their formulas.
As people associate ingredients like hemp and cannabis with being natural, consumers are becoming open to trying health-aligned skincare and beauty products. As essential fatty acids and Vitamin E are some of the most important skincare ingredients, cannabis sativa oil is emerging as a natural source with well-balanced concentrations of both.
Image Credit: Avon
Key Themes Behind This Trend
- Natural-based Skincare
- More companies are exploring the use of natural ingredients in their skincare products, as consumers become more health-conscious.
- Cannabis and Hemp Beauty Products
- The use of cannabis sativa oil and hemp in beauty and skincare products is emerging as a trend, with consumers looking for natural alternatives.
- Direct-to-consumer Product Collections
- Companies are developing product collections that target specific consumer needs, with a focus on convenience and affordability.
Where This Applies
- Skincare and Beauty
- Opportunities exist for beauty companies to create innovative and natural skincare products, tapping into the growing demand for health-aligned beauty solutions.
- Natural Cosmetics Industry
- The trend towards natural-based beauty solutions is driving growth in the natural cosmetics industry, with hemp and cannabis sativa oil offering new opportunities for innovation.
- Direct-to-consumer Retail
- The rise of direct-to-consumer retail is creating new opportunities for companies to develop product collections that target specific consumer needs and preferences.
