Community-Focused Beauty Brands

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Haeckels Opened a Storefront in London, England

— March 13, 2020 — Fashion
The cult-favorite beauty brand Haeckels opened a store in London, England.

This announcement is exciting for skincare enthusiasts as it marks the brand's first brick-and-mortar expansion. The brand is known for its contributions to fighting climate change, along with its vegan-friendly and ethically made products. Some examples include a soap made from the used coffee grinds that were sourced from a local cafe, or seaweed-based serums that use natural ingredients to boost skin health. In addition, it's been announced that the brand is in talks to open a community ice bath.

What's more is that Haeckels storefront boasts an event space, a treatment room, and what's called a "living area" that grows spirulina.


Image Credit: Haeckels

Trend Themes

  1. Sustainable Skincare — Opportunity for brands to create environmentally-friendly products and adopt sustainable practices.
  2. Community Engagement — Brands can focus on building strong connections with their customers through in-store events and experiences.
  3. Natural Ingredients — Demand for skincare products that utilize natural and organic ingredients to promote healthier skin.

Industry Implications

  1. Skincare — Opportunity for skincare brands to develop eco-friendly products and explore new sustainable manufacturing methods.
  2. Beauty Retail — Beauty stores can enhance customer experience by offering in-store events and treatments to build a loyal community.
  3. Wellness — Wellness brands can capitalize on the trend towards natural skincare and offer products that promote overall health and well-being.
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