Rare Beauty, a new line of cosmetics set to debut in the summer of 2020 exclusively at Sephora, was founded by singer-turned-entrepreneur Selena Gomez. The founder is now turning to consumers to be the models for the brand's first campaign.
Rare Beauty hosted an open audition for the debut campaign, asking participants to explain what makes them feel "rare." Gomez announced via social media: “Basically, all we want is to hear stories that make you feel rare. Whether that’s something you’ve overcome, or it’s an internal struggle or something that you love about yourself that you’re confident in who you are – we want to hear all kinds of stories."
Image Credit: @rarebeauty / Instagram