HoliFrog's newest product, the Como Popp-E Renewal Scrubby Wash, is part face oil, cleansing gel and physical exfoliant that boasts a transformative oil-gel formula that dissolves into a milk upon contact with water. As the product's name suggests, poppy seeds are one of the main exfoliants in the skincare product, along with bamboo powder, both of which are effective for sloughing away dead skin cells without causing irritation or redness.
While many people are wary of manual exfoliation, HoliFrog was mindful of this when creating this new product. As the brand states, the "gentle and effective formula that gives you the freshly polished gratifying sensation of manual exfoliation without traumatizing your skin’s barrier with overly harsh, jagged bits of shells or sandpaper—think soft, not scratchy."
Image Credit: HoliFrog
Key Themes Behind This Trend
- Transformative Oil-gel Formulas
- Exploring how oil-gel formulas can be transformative and disruptive in the skincare industry, especially in exfoliators.
- Gentle Manual Exfoliation
- Creating products that provide the polished effects of manual exfoliation without damaging the skin's barrier.
- Natural Exfoliants
- Incorporating natural and effective exfoliants, like poppy seeds and bamboo powder, into skincare products.
Where This Applies
- Skincare
- The skincare industry may benefit from investing in R&D to create innovative products with oil-gel formuals and natural exfoliants.
- Beauty
- The beauty industry may also explore gentle manual exfoliation techniques and develop products with similar benefits in terms of face polishing.
- Green Beauty
- The concept of natural, organic and eco-friendly skincare products is already increasing, and incorporating natural and eco-friendly exfoliants can add another benefit to the products and the industry overall.
