Fenty Beauty is Releasing 2 Products in 'Cognac Candy'
Ellen Smith — March 18, 2020 — Fashion
Rihanna's famed Fenty Beaty label has released a new iteration of the Diamond Bomb and Body Lava in 'Cognac Candy.'
Diamond Bomb is a shimmering powder that leaves behind a natural glow, whereas Body Lava is a liquid lotion-like product that illuminates the skin. Both of these fan-favorite cosmetic items arrive in the new formula, which is described as "a warm copper hue" that's perfect for maintaining a sun-kissed glow during the winter months. The brand made the new a product announcement over Instagram, with a caption that read "No matter the place or time, y’all know we are gonna glo up!”
The Cognac Candy colorway will be available online starting March 20th.
Image Credit: Fenty Beauty
Diamond Bomb is a shimmering powder that leaves behind a natural glow, whereas Body Lava is a liquid lotion-like product that illuminates the skin. Both of these fan-favorite cosmetic items arrive in the new formula, which is described as "a warm copper hue" that's perfect for maintaining a sun-kissed glow during the winter months. The brand made the new a product announcement over Instagram, with a caption that read "No matter the place or time, y’all know we are gonna glo up!”
The Cognac Candy colorway will be available online starting March 20th.
Image Credit: Fenty Beauty
Trend Themes
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Celebrity-made Cosmetics — There is a growing demand for cosmetics made by celebrities due to their social media influence, providing an opportunity for other popular celebrities to launch their own cosmetics line.
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Shimmering and Illuminating Products — Consumers are increasingly attracted to shimmering and illuminating products that can enhance their natural beauty and give them a trendy and glamorous look.
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Winter Glow Cosmetics — Cosmetics that help maintain a sun-kissed winter glow are becoming more popular due to the desire to have a year-round radiant complexion.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry can explore the use of celebrity influencers and innovative product formulations to attract more consumers and stay ahead of the competition.
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Social Media Marketing — The rise of social media marketing and influence provides a disruptive opportunity for companies to partner with celebrities to promote their products and reach a wider audience.
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Luxury Cosmetics — Luxury cosmetics brands can capitalize on the growing demand for shimmering and illuminating products with high-quality ingredients and innovative packaging to distinguish themselves from competitors.
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