Chanel's Coco Rouge Line Added 12 New Shades
Ellen Smith — March 16, 2020 — Fashion
With Spring right around the corner, consumers are changing out their winter lipsticks for something a little lighter, and in an effort to help makeup wearers transition, Chanel's Coco Rouge line has been updated with 12 new shades.
The newly introduced colors were designed with warmer weather in mind, boasting colorways that range from light pinks to bright oranges. Keeping on theme with Spring, the colors feature names such as 'Play', 'Vibrant,' 'Swing,' and 'Lively.' What's more exciting about this offering is that the color palette was designed to match the brand's existing nail polish line.
Perfect for Spring, the new addition to the Chanel Coco Rouge lipstick collection is sure to help consumers transition to warmer weather.
The newly introduced colors were designed with warmer weather in mind, boasting colorways that range from light pinks to bright oranges. Keeping on theme with Spring, the colors feature names such as 'Play', 'Vibrant,' 'Swing,' and 'Lively.' What's more exciting about this offering is that the color palette was designed to match the brand's existing nail polish line.
Perfect for Spring, the new addition to the Chanel Coco Rouge lipstick collection is sure to help consumers transition to warmer weather.
Trend Themes
1. Spring Lipstick Collections - The introduction of new shades in Chanel's Coco Rouge line caters to the changing preferences of consumers during the Spring season.
2. Lighter Lipstick Shades - Consumers' inclination towards lighter lip colors in Spring provides an opportunity for makeup brands to offer fresh and vibrant shades.
3. Color Palette Coordination - The coordination of lipstick shades with existing nail polish lines enables brands to provide cohesive and complementary beauty products for consumers.
Industry Implications
1. Beauty and Cosmetics - The addition of new shades to the Coco Rouge lipstick collection presents a disruption opportunity within the beauty and cosmetics industry for Spring-themed product offerings.
2. Fashion and Accessories - As consumers transition into Spring, the introduction of new lipstick shades aligned with lighter and brighter fashion trends creates a potential disruptive innovation opportunity within the fashion and accessories industry.
3. Nail Care and Polishes - The coordination of lipstick shades with the brand's existing nail polish line opens up possibilities for disruptive innovation within the nail care and polishes industry by offering coordinated beauty solutions.
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