The Dark & Lovely Protective Styles Collection is Easy to Use
Michael Hemsworth — April 11, 2020 — Marketing
References: darkandlovely.ng & drugstorenews
Many haircare products on the market are focused on one specific task that's either related to styling or maintenance, which is something the Dark & Lovely Protective Styles collection will help to further streamline. The products are formulated with the consumer experience in mind to help them from beginning to end when it comes to styling and taking care of their locks. The haircare collection includes the Tension Tamer, Cleansing Water, Hair Refresher and Detangling Cream, which are all formulated to help handle the needs of consumers form day to night.
VP of Marketing at SoftSheen-Carson Kristen Blandon spoke on the new Dark & Lovely Protective Styles collection saying, "Everywhere I look, I see some of the fiercest women with these amazing protective styles. These styles are meant to protect our coils and tresses, and we know it doesn't always feel that way. That's why we designed carefully formulated solutions just for us, just for our needs. No matter what phase of the style you're in or what style you're wearing, we've got you.”
VP of Marketing at SoftSheen-Carson Kristen Blandon spoke on the new Dark & Lovely Protective Styles collection saying, "Everywhere I look, I see some of the fiercest women with these amazing protective styles. These styles are meant to protect our coils and tresses, and we know it doesn't always feel that way. That's why we designed carefully formulated solutions just for us, just for our needs. No matter what phase of the style you're in or what style you're wearing, we've got you.”
Trend Themes
1. Streamlined Haircare Products - Opportunity to create haircare products that combine styling and maintenance tasks for a more efficient consumer experience.
2. Day-to-night Haircare Solutions - Potential for haircare collections that transition seamlessly from day to night, meeting the needs of consumers throughout the day.
3. Protective Styles Haircare - Innovative haircare products specifically designed to meet the needs of those with protective styles, offering tailored solutions.
Industry Implications
1. Beauty and Personal Care - Opportunity for beauty and personal care brands to develop streamlined haircare products that cater to the needs of consumers.
2. Haircare - Potential for the haircare industry to create day-to-night solutions that offer convenience and efficiency for consumers.
3. African American Haircare - Innovative products for the African American haircare industry that focus on addressing the unique needs of those with protective styles.
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