The Suave Pink Lush & Coily haircare range is a new lineup of products formulated with the needs of consumers with curly, coily and wavy hair in mind.
The products were co-created with the help of more than 5,000 women, and are each infused with natural shea butter and pure coconut oil. Each of the solutions combat against breakage and help to enhance shine, and come in four varieties to choose from including the Sulfate-Free Cleansing Shampoo, Moisturizing Conditioner, Leave-In Conditioner, Curl Defining Cream and the Cream Detangler Spray.
The Suave Pink Lush & Coily haircare range showcases bottle artwork created in partnership with Houston-based artist Ashley Price (AKA Pinklomein) that celebrates the beauty of textured hair.
Why This Trend Is Growing
- Textured Haircare Products
- As more consumers embrace their naturally textured hair, there is an opportunity for beauty companies to create new products that cater to their specific needs.
- Co-creation of Products
- By involving end-users in the product development process, companies can create solutions that better meet the diverse needs of their target market.
- Inclusivity in the Beauty Industry
- As consumers demand more representation and inclusivity in the beauty industry, companies that embrace diversity and celebrate different hair types and textures will reap the benefits.
Industries Being Reshaped
- Beauty
- As consumers become more aware of the unique needs of their textured hair, there is an opportunity for beauty companies to create targeted products and marketing campaigns that focus on inclusivity and diversity.
- Personal Care
- With the rise of co-creation and customization in the personal care industry, companies can use consumer feedback to create products that cater to the specific needs of different hair types and textures.
- Art and Design
- Partnerships between beauty brands and artists can result in unique and visually striking packaging that appeals to consumers and communicates the brand’s commitment to diversity and inclusivity in product design.
