'Free' is the name of the newest beauty multistick from Live Tinted and it boasts a bold berry color inspired by Holi, India's spring festival of color. The Huestick shares an ultra-creamy vegan-friendly, non-comedogenic, hypoallergenic and ophthalmologist-tested formula that can be used on the eyes, lips or cheeks—and it's packed with skin-nourishing ingredients like squalane, Vitamins C and E and skincare hero hyaluronic acid.
When it was just starting out, Live Tinted was supported by lipstick video from founder Deepica Mutyala going viral, and as a brand with a South Asian founder, Live Tinted is all about encouraging people to embrace their skin tone and embrace the colors that they've been discouraged from wearing.
Image Credit: Live Tinted
What Makes This Trend Stand Out
- Berry-hued Multisticks
- Opportunity for the cosmetics industry to create more hydrating and multi-use makeup products with bold colors.
- Skin-nourishing Ingredients
- Opportunity for the skincare industry to incorporate more nourishing elements like squalane, Vitamins C and E and hyaluronic acid in their products for added value.
- Embracing Skin Tone
- Opportunity for beauty brands to encourage and celebrate diverse skin tones by creating makeup products that cater to a wider range of people.
Sectors Adopting This
- Cosmetics
- The cosmetics industry can increase sales and meet customer demands by creating hydrating and multi-use makeup products with bold colors.
- Skincare
- The skincare industry has an opportunity to add value to their products by including more skin-nourishing ingredients like squalane, Vitamins C and E and hyaluronic acid.
- Beauty
- Beauty brands can capitalize on the trend of embracing diverse skin tones by creating makeup products that cater to a wider range of people.
