Goodhabit is a new beauty brand that specializes in the creation of skincare products that address the impacts of artificial blue light. Although the blue light that's emitted from the screens of digital devices has been linked to eye strain, headaches and even disrupted sleep, it can also cause everything from line lines and dullness to discoloration. Every Goodhabit clean and effective skincare products feature BLU5 technology to shield skin from blue light—as the brand describes, the technology is made to "act as a filter that neutralizes the effects of blue light."
The new brand makes skincare staples like the Texture Magic Exfoliating Toner, the Glow Potion Oil Serum and the Water Jelly Dew Cream.
Image Credit: Goodhabit
Why This Trend Is Growing
- Blue Light-blocking Skincare
- Opportunity for the beauty industry to create skincare products that protect from disruptive blue light technology.
- Clean Beauty and Technology Integration
- Technology integration in beauty industry creates opportunity for brands to innovate products that solve health issues caused by new technology such as blue light.
- Digital Wellness Skincare
- New market for digital wellness skincare products targeting health-conscious consumers who are concerned about the impacts of blue light.
Industries Being Reshaped
- Beauty Industry
- Opportunity for the beauty industry to leverage technology to create products that cater to the concerns of digital consumers.
- Consumer Electronics Industry
- Consumer electronics manufacturers can partner with beauty brands to create consumer-friendly wellness products that cater to the needs of digital lifestyles.
- Health and Wellness Industry
- The health, wellness and supplement industries have an opportunity to partner with beauty brands to create complementary solutions for the impacts of blue light technologies.
