The Boursin Inspiration Cheese Dips Come in Two Options
Michael Hemsworth — April 5, 2020 — Marketing
References: boursin & talkingretail
The Boursin Inspiration cheese dips have been unveiled by the brand as a range of products that are focused on high-quality ingredients with an attention to premium international flavors. The product comes in 125 gram recyclable pots, and comes in two flavor options including Mexico and India, which are characterized by their curry-based and jalapeño-based profiles, respectively. The cheeses are hoped to draw in a consumers seeking out a sensory experience that's focused on cuisine from around the world.
Senior Brand Manger at Boursin Celina Leroyer spoke on the Boursin Inspiration cheese dips saying, "Now more than ever, allowing consumers to be transported through taste adventures to experience world cuisine and flavors from the comfort of home is key. With a clear consumer interest in bold and exotic flavors, the launch of Boursin Inspiration creates big opportunity for retailers to attract new and light users.”
Senior Brand Manger at Boursin Celina Leroyer spoke on the Boursin Inspiration cheese dips saying, "Now more than ever, allowing consumers to be transported through taste adventures to experience world cuisine and flavors from the comfort of home is key. With a clear consumer interest in bold and exotic flavors, the launch of Boursin Inspiration creates big opportunity for retailers to attract new and light users.”
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