The HR1 Antibacterial Hand Sanitizer is High-Quality
Michael Hemsworth — April 5, 2020 — Marketing
References: chasedistillery & thespiritsbusiness
The HR1 Antibacterial Hand Sanitizer has been created by the England-based Chase Distillery as a new product to help support essential workers during the COVID-19 pandemic. The product was created as a joint venture with the distiller's sister brand Willy's which produces apple cider vinegar and features an 80% ABV to ensure it's as effective as possible at killing pathogens. While the sanitizer is available for purchase, the distillery has already donated 30,000 of the World Health Organization (WHO)-approved product to essential workers in the Worcestershire and Herefordshire areas.
Global Brand Ambassador for Chase Distiller James Chase spoke on the HR1 Antibacterial Hand Sanitizer saying, "I never thought I’d see the day when part of our distillery was used to make anything other than delicious tasting vodkas and gins, but these are strange times. While it might only be [a] small help, we hope it allows people [to] stay as hygienic as possible during this challenging time. We’ve also donated several tonnes of potatoes to local food banks and we’ll continue to do all we can to support those most in need.”
Global Brand Ambassador for Chase Distiller James Chase spoke on the HR1 Antibacterial Hand Sanitizer saying, "I never thought I’d see the day when part of our distillery was used to make anything other than delicious tasting vodkas and gins, but these are strange times. While it might only be [a] small help, we hope it allows people [to] stay as hygienic as possible during this challenging time. We’ve also donated several tonnes of potatoes to local food banks and we’ll continue to do all we can to support those most in need.”
Trend Themes
1. Hand Sanitizer Production - Distilleries and other alcohol-based industries can pivot towards producing high-quality hand sanitizers to support essential workers during the pandemic.
2. Collaborative Products - Collaborations between brands of different industries can lead to the creation of innovative and effective products that address societal needs during a crisis.
3. Corporate Social Responsibility (CSR) Programs - Companies can demonstrate their commitment to helping the community during a crisis by incorporating CSR programs such as donations and production of essential items.
Industry Implications
1. Distillery - Distilleries can innovate their production lines and produce items such as high-quality hand sanitizers during a crisis as part of their CSR programs.
2. Food and Beverage - Companies such as Willy's which produces apple cider vinegar can collaborate with other brands and develop essential products that address societal needs.
3. Pharmaceutical Manufacturing - Pharmaceutical manufacturers can increase their production of essential medical items such as face masks, ventilators, and other medical equipment amid a crisis to support essential workers and the community.
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