Liquid Death's Sparkling Water Was Created to "Murder Thirst"
Laura McQuarrie — April 2, 2020 — Marketing
References: liquiddeath & bevnet
Liquid Death got its start making cans of spring water with edgy, beer-like branding and the brand is now introducing its own take on unflavored sparkling water. Notably, the product is in fact beer-like in the sense that it uses what Liquid Death calls a "more drinkable level of carbonation" that's more similar to beers than sodas.
The unflavored sparkling water is packaged into tall, 500-milliliter cans that feature 100% mountain water from the Alps with added CO2 and no other flavoring. Liquid Death's dark and edgy branding with limited-edition skull art one of the main reasons its products stand out so much, as it creates solutions that are designed to "instantly murder your thirst."
Image Credit: Liquid Death
The unflavored sparkling water is packaged into tall, 500-milliliter cans that feature 100% mountain water from the Alps with added CO2 and no other flavoring. Liquid Death's dark and edgy branding with limited-edition skull art one of the main reasons its products stand out so much, as it creates solutions that are designed to "instantly murder your thirst."
Image Credit: Liquid Death
Trend Themes
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Edgy Branding — Disruptive innovation opportunity: Explore how edgy branding can differentiate products and create a strong brand identity.
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Low-calorie Alternatives — Disruptive innovation opportunity: Develop low-calorie alternatives with unique branding to appeal to health-conscious consumers.
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Beer-like Carbonation — Disruptive innovation opportunity: Experiment with beer-like carbonation in non-alcoholic beverages to offer a new drinking experience.
Industry Implications
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Beverage — Disruptive innovation opportunity: Create edgy, unflavored sparkling water products to cater to the growing demand for alternative and healthier beverage options.
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Packaging — Disruptive innovation opportunity: Design unique and eye-catching packaging for beverages to attract consumer attention.
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Branding — Disruptive innovation opportunity: Develop bold and edgy branding strategies to stand out in the saturated beverage market.
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