Animal Crossing: New Horizons-- a game that was in high anticipation amid fans--was released for the Nintendo Switch last month. The experience is based on a "visually vibrant digital community" and players are tasked with "building an island and making friends." Part of the reason why the game is so captivating for so many is that it allows users to customize just about anything, including the clothes their characters wear.
Since the outbreak of COVID-19, individuals have been forced to stay at home and many have found solace in Animal Crossing: New Horizons. More unexpected is the fact that the gameplay has spawned multiple social media accounts where creators are debuting their designer-forward outfits for their Animal Crossing Characters. Multiple references to brands like COMME des GARÇONS and Simone Rocha are made.
Image Credit: Instagram, Nintendo
Animal Crossing: New Horizons Engages Streetwear Fans
Kalina Ned — April 9, 2020 — Marketing
References: instagram & highsnobiety