West Berkshire Brewery's Solo brand makes alcohol-free beverages that sets itself apart from other kinds of non-alcoholic beers that are only positioned as healthier alternatives. Soli offers a variety of alcohol-free products, some of which take after pale ales while others are inspired by pilsners. The 0.5% ABV beer products are packaged in colorfully designed bottles and cans to drive home Solo's message about unapologetic enjoyment.
Knowing that many young consumers are looking to mindfully indulge and have great experiences with or without alcohol, many no- and low-alcohol products are being created to help people socialize without feeling regretful the next day. As Solo emphasizes, "there's more to hangouts than hangovers, and there's more to beer than booze."
Image Credit: West Berkshire Brewery