The Disaronno Velvet liqueur is the latest product from the Italy-based brand that's formulated to offer a rich, creamy experience for those seeking a new iteration of the iconic product. The drink is reported to have a smooth mouthfeel and has a 17% ABV that's a fair bit lower than the brand's flagship product that has a 28% ABV. The liqueur is encouraged to be served over ice, which makes it a ready-to-drink option that's perfect for enjoyment whenever the mood strikes.
Managing Director of Disaronno International UK Neil Jardine spoke on the new Disaronno Velvet saying, "The unique tasting experience enjoyed over ice means consumers across the UK can enjoy a completely new product, still with the distinctive taste of Disaronno which is loved around the world, even during this enforced period at home. The launch is incredibly exciting for us and we have big ambitions for the brand in the UK and entering a new category with the launch of Velvet is only the start.”