Sprinklr recently added TikTok to its customer experience platform, which makes it the first company to rely on TikTok for ad creation. With the addition of TikTok, the Sprinklr customer's experience platform provides one location to manage campaigns across Facebook, Twitter, Pinterest, Snapchat, Linked, and TikTok. The new addition of TikTok could be a large driving force for marketers, due to the convenience associated with managing all major social networks on one platform.
Additionally, Sprinklr customers can use AI to determine which platforms they should allocate funds to. The AI can inform markers as to which platforms are successful, and which ones may be underperforming. Markers can then use this information to adjust campaign spending.
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