Violife Epic Mature Cheddar Flavour Grated is 100% Vegan
Michael Hemsworth — April 1, 2020 — Marketing
References: violifefoods & foodbev
The Violife Epic Mature Cheddar Flavour Grated product is one of the latest products from the Upfield-owned dairy-free cheese brand that will deliver exceptional taste that's suited for vegan consumers.
Featuring a 100% vegan profile, the dairy-free cheese product is made with coconut oil and contains vitamin B12 in the mix to support those who don't eat animal products. The product is also packed with protein and free from lactose, gluten, soy, preservatives and nuts to make it suitable for consumers who need to avoid these ingredients.
The Violife Epic Mature Cheddar Flavour Grated product was explained further by Head of Research and Development at VIolife Thanos Korokas who said, "As the leading vegan alternative to cheese, which owns 88% of the branded dairy-free alternative to cheese market, we have a responsibility to give our customers new ingredient inspirations for use when preparing vegan meals. With many of us having to stay at home over the coming weeks, Violife’s vegan and flexitarian communities will still be able to create delicious vegan dishes that all the family can enjoy as we ensure that the Violife range, including the new Epic Mature Cheddar Flavour Block, continues to be supplied to retailers.”
Featuring a 100% vegan profile, the dairy-free cheese product is made with coconut oil and contains vitamin B12 in the mix to support those who don't eat animal products. The product is also packed with protein and free from lactose, gluten, soy, preservatives and nuts to make it suitable for consumers who need to avoid these ingredients.
The Violife Epic Mature Cheddar Flavour Grated product was explained further by Head of Research and Development at VIolife Thanos Korokas who said, "As the leading vegan alternative to cheese, which owns 88% of the branded dairy-free alternative to cheese market, we have a responsibility to give our customers new ingredient inspirations for use when preparing vegan meals. With many of us having to stay at home over the coming weeks, Violife’s vegan and flexitarian communities will still be able to create delicious vegan dishes that all the family can enjoy as we ensure that the Violife range, including the new Epic Mature Cheddar Flavour Block, continues to be supplied to retailers.”
Trend Themes
1. Vegan Cheese Alternatives - The rise of vegan and flexitarian diets creates opportunities for dairy-free cheese products made from alternative ingredients such as coconut oil and vitamin B12.
2. Gluten-free and Soy-free Products - With an increase in awareness and diagnosis of gluten intolerance and soy allergies, there is a growing market for gluten-free and soy-free dairy alternatives like Violife Epic Mature Cheddar Flavour Grated.
3. Preservative-free Food Products - Consumer demand for natural and minimally processed food products is increasing, leading to opportunities for preservative-free cheese alternatives like Violife Epic Mature Cheddar Flavour Grated.
Industry Implications
1. Plant-based Food Industry - Companies manufacturing plant-based food products like vegan cheese should focus on developing innovative dairy alternatives using alternative ingredients, such as coconut oil or soy-free protein, to meet growing consumer demand for vegan and flexitarian diets.
2. Natural Food Industry - The trend towards natural and minimally processed food products creates opportunities for companies to develop preservative-free dairy alternatives that cater to consumers' preference for natural ingredients.
3. Gluten-free Food Industry - As gluten intolerance becomes more common, companies in the gluten-free food industry should explore opportunities to incorporate cheese alternatives, like Violife Epic Mature Cheddar Flavour Grated, into their product offerings that are suitable for this market.
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